Attracting and retaining talent as a physiotherapy practice: 7 success factors

In the current job market, attracting and retaining talented physical therapists is a challenge. The new generation of physical therapists has different expectations of their employer than their predecessors. From experience, we know that they are looking for more than just a good salary: they are looking for a complete experience that matches their personal ambitions, lifestyle and development needs.

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As a practice owner, you may be wondering: what makes my practice attractive to this new generation of healthcare professionals? How do I make sure I not only attract but retain talent? In this article, we share seven success factors that, in our view, distinguish your practice as an ideal workplace for ambitious physiotherapists.

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“A good employer recognizes that physical therapists are not just professionals, but people with dreams, ambitions and a life outside of work. Create a practice where both sides can flourish.” - Ben van Dee

1. A personal and warm welcome

The first impression is crucial. Physical therapists who are making the move to a new practice, especially those coming from abroad, appreciate a warm welcome and personal guidance.

What works:

• A clear onboarding program with plenty of time to get used to
• A 'buddy' or mentor who guides the new colleague
• Attention to the person behind the professional
• Help with practical matters, especially for therapists coming from abroad

A socially minded employer that ensures that new employees feel at ease quickly is worth gold. Therapists talk to each other - a good onboarding experience is shared and strengthens your reputation as an employer.

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2. Professional development and growth

The new generation of physical therapists is ambitious and eager to learn. They don't want to stand still, but they want to keep developing in their field.

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What works:

• Budget and time for refresher courses and specializations
• Internal knowledge sharing and intervision
• Opportunities to learn specialist treatment techniques
• Career paths and career opportunities in practice

By creating a culture of learning and development, you not only bind talent to your practice, but you also increase the quality of care that your practice provides.

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3. Modern facilities and efficient work processes

The work environment plays an important role in the appeal of your practice. Modern facilities and well-organized processes make work more enjoyable and effective.

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What works:

• Spacious, bright treatment rooms and rehearsal rooms
• Modern equipment and treatment materials
• Minimized administrative burdens
• Efficient planning and patient management
• Digital tools that make work easier

In Switzerland, work is done without the restrictive Treatment Index that exists in other countries in Europe. This means fewer administrative obligations and more time for patient care - a huge plus that you can emphasize as an employer.

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4. A healthy work-life balance

Work-life balance is a top priority for the new generation of physical therapists. They want a career that leaves room for their personal life and passions.

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What works:

• Flexible working hours where possible
• Respect for free time and holidays
• Attention to workload and prevention of overload
• Understanding personal circumstances
• The ability to combine work with an active lifestyle

In Switzerland, it's possible to find an excellent balance between a professional career and an active lifestyle. This is an important asset that you, as an employer, can play out in your recruitment.

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5. An inspiring work environment and team culture

The culture of practice and the atmosphere in the team are decisive factors for physiotherapists when choosing a place to work. A positive, supportive environment stimulates both performance and job satisfaction.

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What works:

• An open, respectful communication culture
• Regular team activities and social events
• Space for personal input and ideas
• Acknowledgment and appreciation for performance
• Diversity and Inclusion in the Team

By investing in team building and a positive work culture, you create an environment that physiotherapists like to be and remain part of.

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6. Attractive employment conditions

Of course, financial aspects also play an important role. Swiss salaries are significantly higher than in neighboring countries, which is an important attraction.

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What works:

• A competitive salary with growth opportunities
• Extra benefits such as pension accrual and insurances
• Clear employment contracts with good conditions
• Reimbursements for refresher courses and specialization
• Job security and stable employment prospects

Swiss salaries are attractive, but transparency about the overall package of employment conditions is just as important to build trust.

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7. A practice with a vision and social impact

The new generation of healthcare professionals is looking for meaning in their work. They want to contribute to a bigger picture and be part of a practice that makes a difference.

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What works:

• A clear vision of care and treatment
• Attention to innovation and innovation
• Involvement with the local community
• Social initiatives
• Attention to sustainability and ethical practice

By positioning your practice as a place where not only patients are treated, but also contributing to better care and a healthier society, you are addressing the idealistic side of physical therapists.

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Your practice as an employer of choice

By consciously investing in these seven success factors, you will position your practice as an attractive employer for talented physiotherapists. It's not just about what you offer, it's also about how you communicate it. Make your unique selling points visible in your vacancies, on your website and during job interviews.

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Remember that finding the right physical therapist isn't just about filling a vacancy. It's about finding a professional who fits your practice, who can relate to your vision and who wants to contribute to your success in the long term.

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At takeoff we help bring physical therapists and practices together based on a perfect match. We look beyond professional qualifications and are looking for a click on all fronts — from work style to lifestyle. This is how we create sustainable matches that allow both the therapist and the practice to grow. And also good to know: takeoff therapists stay much longer than those of conventional recruitment agencies. Will they stay with you for less than a year? Then you get half of your investment back!

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Do you want to know how to make your practice even more attractive for international physiotherapists? Take contact contact us for an informal consultation!

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